What are Google Algorithms Updates ?
The google loving techniques to generate organic ranking of website. Google algorithms updates help crawler to kick out the spammy, thin and plagiarism content websites from search results and further providing relevant results to audiences.Some google algorithms update are:
1. Google Humming Bird
Ability of being precise and fast , this algorithms introduced in August 2013.
The main goals of this updates are:
Recognition of keywords phrase and whole sentence instead of focusing on specific keywords to identify the stuffing.
Using of knowledge graph to generate best results.
2. Google Penguin Update
Introduced in April 2012.The main goal is to remove over optimised and low quality links indicating to any website.
3. Google Panda
Introduced in February 2011.What google panda desires from website owners is:
Removal of thin i.e. 100 words content.
Removal of low quality content which contains too many keywords and don't able to provide relevant answers to user's queries.
4. Google Pigeon
Introduced in July 24 2014.This algorithms helps local business by generating their website in local queries SERP (Search Engine Results Page) by generating distance and location tracking parameters.
5. Google Payday update
Introduced in June 11 2013.The main objective was not to prefer pay day loans and pornographic content websites in search queries.
6. Google Mobile friendly update
Introduced in April 21 2015, with the objective of preferring mobile friendly sites.
7. Google Pirate update
Introduced in August 2012.The objective was to removing pirated website from search results.Pirated sites indicates to the website which have many copyright infringements(dispute).
8. Google EMD update
EMD stands fro Exact match domain.It is introduced in September 2012 and the goal was stopping the practice of using keywords as domain name.This practice was performed to generate organic results quickly.
9. Google Top-Heavy update
Introduced in January 2012.Removal of website containing too many ads of google search engine marketing practice from search results.Later removal of these ads taken place and website's regained their lost ranking.
10. Google Page Rank update
Toolbar page rank updates in 5 Dec. 2013.The arrangement of search results will based on higher page rank.
These algorithms are important for achieving SEO goals as it helps in optimisation of website keeping in mind the google algorithms techniques.
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